Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Netflix has now revealed in its latest financial report that it, too, is now using AI for a wide range of features, which ...

Expect a streaming giant to look a little different this year.

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Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

The AI industry is now taking a page from the social media playbook.

“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who ...