Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Both oh-so-2019 products of the internet, the respective rises of tingle-sensation du jour ASMR and pop prodigy Billie Eilish have run parallel to each other. On paper, they’re chalk and cheese – ...

Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of Painting, just happened to include the triggers by accident. The dude has a weird, ...

You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically ...

Back in the '80s, Craig Richard, PhD, would come home from school, sling off his backpack, and plant himself in front of the television to watch painter Bob Ross' The Joy of Painting. Richard soaked ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

ASMR is not new, but it has picked up pace in the marketing industry in recent times. The use of multisensory media can be effective in engaging consumers and offering an experience that goes just ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

I'm getting a brain massage — and it's sublime. I'm lying on a heated massage bed, cocooned in a soft, weighted blanket, as ...