The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

Google’s John Mueller discusses the differences between linking to pages with long anchor text versus using shorter anchor text. There is one key difference between using many words in anchor text ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...