Avinash Kaushik, Google's analytics evangelist, believes marketers who don't understand search engine marketing could become more familiar by embracing analytics (think keyword discovery through ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. UPDATED: This version adds and corrects some facts from my ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

On one hand, marketers certainly seem to hope they're reaching specific individuals when they pay a premium for behavioral targeting. On the other hand, if a computer is used by more than one person ...