“The financial magnitude of the misappropriation here was substantial,” the lawsuit says. “Alcon has spent decades and hundreds of millions of dollars building the ‘BR2049’ brand into the famous mark ...

Tesla reportedly used AI-generated images meant to resemble a scene from the movie after a request to use an actual screenshot was declined. According to the filing, the saga started when Musk asked ...

'Blade Runner 2049' Studio Sues Musk for Using Movie Images at Cybercab Event Alcon Entertainment alleges Tesla CEO Elon Musk and his team used AI to recreate scenes from the 2017 movie after the ...