Writing a brief is so central to the advertising process, you’d think even a marketer could do it. But apparently not. According to the Better Briefs Project, which commissioned a global industry ...

So you have your first brief-writing assignment, or maybe you are canvassing the Internet for some insight on legal writing after a court ordered you to show cause why you should not be sanctioned for ...

No matter how good the technology is, a virtual appellate oral argument is different from a live one. No matter how good an oral advocate you are, your virtual argument likely will not be quite as ...

Behind every great campaign is a great brief; one that captures the spirit and sense of what the marketer wishes to achieve and communicates it across the implementation team. It may start life on the ...

It is basic, but critical, to persuade the court that the result you seek is the right result. The court has to feel good about ruling in favor of your client. As Judge Gurfein of the Second Circuit ...

Does writing a better brief increase an advocate's odds of prevailing before the Supreme Court? A new empirical study suggests that the quality of the writing (as opposed to oral argument, the ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...