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Much like Dungeons and Dragons, Renaissance faires, and sex parties, CrossFit is something that everyone has heard of — but few have an accurate understanding of what it entails and who it's for.

"My buddies said, 'Hey, you're doing CrossFit,' and I said, 'No I'm not, this is interval circuit training,'" Holland said. "I saw one CrossFit video and it just looked like Olympic lifting for time - ...