Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In today’s environment, where information spreads instantly and ...

Microsoft has made two separate systemic changes to its communications function: one focused on the company’s response to AI and the other on its approach to global communications. In mid-July, ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...