The importance of consistency in business seems so basic as to not need discussion. Yet many companies -- especially smaller ones -- operate in a day-by-day, case-by-case fashion that is disorganized, ...

In the philanthropic world, we tend to hear a lot about the importance of storytelling and making emotional appeals. However, the problem is that in a flood of information, many of those messages get ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. What would you think if you walked into a Starbucks and the ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

Email marketing is a process rather than a one-time action for promoting your business, product or service offering. A vital component of marketing is consistency. Consistent email marketing is ...