The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

People today place a high value on their choices, and as a result, the era of the submissive consumer has come to an end. Smart companies recognize that in recent years, their customers have shifted ...