Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

The idea of design thinking has been around and developing for decades. The Design thinking process helps you approach ...

Contrary to popular belief, the "right brain" is not the only source of creativity. Source: ishareimage/labeled for reuse There is an ongoing debate about the differences between the function of the ...

Some people picture thunderbolts when it comes to creative thinking and problem-solving. Yes, those amazingly creative ideas may arrive as “thunderbolts” that suddenly strike our minds. However, don't ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...