A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Our research shows that Zendesk is the best CRM for customer database functionality, offering robust customizability and lots of contact management features, all packaged into an easy-to-use platform.

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...

Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...

The quality of the data in your customer database defines its usefulness and therefore its value – this is why you need to regularly undergo a data quality audit. A healthy contacts database is a ...

When selecting a customer database, there are many considerations to keep in mind. The size of the business and the industry it operates within will significantly impact which type of system is ...