Intuition can mislead. Marketing leaders are finding real growth through data-backed decisions—and CX partnerships that pay off fast. In the world today, marketing teams are under enormous pressure to ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Customer insight could, of course, mean anything. With that in mind, David asked Christine to break down the different types of customer insight. “First of all, it’s important to think about what ...

In today’s competitive market, one should realise that the key to thriving in the landscape of D2C business lies within the treasure trove of customer data. One-size-fits-all marketing is a thing of ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Viki Zabala, Chief Growth & Strategy Officer at First Insight, brings more than 22 years of leadership across high-growth SaaS, AI, and technology companies, operating at the intersection of strategy, ...

Strategy is the only Analytics & Business Intelligence Platforms vendor to receive this distinction for four years in a row based on ratings from professional product users. Strategy Inc., formerly ...