UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Apple TV’s in-camera ident highlights craft over CGI; Channel 4’s 1982 launch ident once did the opposite, pioneering broadcast 3D graphics. A comparison of two branding moments separated by four ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...