Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

Beautiful events that wow guests with hot summer trends don’t happen overnight. Though it may seem glamourous, event planning can be incredibly demanding. According to Forbes, event planners have the ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

How can an event-planning professional put together a great event while setting expectations and limiting their legal liability? ISES member and lawyer Mary Ellen Reihsen explains: The Client Contract ...