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Of course you like them; you hired them. And of course you're rooting for them – they work on your behalf every day. If your small business is like many others, you run a tightly knit operation that ...

MIT researchers have identified significant examples of machine-learning model failure when those models are applied to data other than what they were trained on, raising questions about the need to ...

Through literature review and collaborative design, we propose the Focus, Activity, Statistic, Scale type, and Reference (FASStR) framework to provide a systematic approach to health care operation ...

This article was prompted by a recent discussion I had with a colleague about the right intensity metric to use for quantifying greenhouse gas (GHG) emissions in the healthcare industry. In particular ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Measuring your organization’s performance requires thorough data collection and analysis. But with countless examples of business metrics, how do you know which ones are worth tracking? While the ...

Identifying and improving performance measures connected to the success or failure of today’s contact center are crucial for multichannel merchants. To gauge the efficiency and effectiveness of ...

What you measure, you reward. If you’re still rating systems and employees by what worked in 2019, it’s a good time to re-evaluate, particularly in a hybrid era where effective metrics are a critical ...