Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...

Editor and Associate Publisher Deborah Lockridge explains in this editorial why Heavy Duty Trucking has a new logo and how it reflects how trucking, and HDT, are evolving. We’ve spent a lot of time ...