Google announced that its Google Analytics Data Export API beta is now available. What this means is that Google is enabling developers to extend Google Analytics in new and creative ways by providing ...

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed. Google added a metadata field to the Search Analytics API to indicate ...

Discover features coming to Google Analytics 4 in 2024 for first-party data, enhanced conversions, and durable ad performance measurement. Google Analytics 4 introduces new features in 2024, including ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...