Expanding its AR capabilities, Google Shopping is extending augmented reality beauty tools to mobile browser users and adding hair color to its AR try-on tool, the company announced Wednesday. With ...

Sally Beauty has launched a Licensed Colorist OnDemand tool, a digital consultation service that pairs customers with licensed professionals to seek recommendations, the beauty retailer announced on ...

Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads let users "try on" makeup products interactively. Expanding AR tools helps brands connect with beauty shoppers ...