The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

NEW YORK, Sept 2 (Reuters) - An iconic sideline tradition ends as the new NFL season kicks off on Thursday when the league replaces the well-known "chain gangs" with Sony's Hawk-Eye technology to ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

April 1 - The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual ...

*Years after being a standard in tennis and soccer, Sony’s Hawk-Eye technology is coming to the NFL. According to 107.5 TheFan, the shift from a chain crew to measure first downs will start in the ...

Sony's Hawk-Eye virtual measurement system allows the NFL to accurately and efficiently measure the distance between the spotted ball and the line to gain. The technology, tested extensively last ...

The first full week of the NFL preseason kicked off Thursday with a slate of three games, providing more teams and fans a look at some new rules that can impact first down measurements, touchbacks and ...

BIRMINGHAM, Ala.—The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is part of Sony’s Sports businesses, beginning ...