Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Each week since 1977, researchers at the Portal Project have monitored how rodents, ants and plants interact with each other and respond to their climate on plots of land in Arizona. At first, the ...

Sure, collecting data can help guide you — but only if you know where you’re going. Like a GPS, it won’t pick your destination, book your hotel, or decide if you’re headed to the mountains or the ...

The College of Communication on Commonwealth Avenue. COM will hold workshops this summer to teach participants how to use data to tell a story. PHOTO BY RACHEL SHARPLES/DAILY FREE PRESS STAFF This ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...

Many organizations are experimenting with AI agents to determine which job roles to focus on, when to automate actions, and what steps require a human in the middle. AI agents connect the power of ...

Q. You explained Excel’s Scenario Manager in your November 2024 Tech Q&A article and Goal Seek in your December 2024 Tech Q&A article. Can you please explain the final What-If Analysis tool: Data ...

Washington and Europe are growing wary of DeepSeek. The Chinese artificial intelligence company astonished the world last weekend by rivaling the hit chatbot ChatGPT, seemingly at a fraction of the ...