As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...

Anyone who has conducted document review knows the frustration of keyword search. You craft what seems like a comprehensive list of terms, run ...

For all of the talk about “search and social” as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this ...