When it comes to marketing a business online, several different strategies and tactics can be used. However, one of the most important is search engine optimization (SEO)—and, within that, national ...

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

What are “near me” searches and why do they matter? “Near me” searches are high-intent, proximity-driven queries that include language like “near me” or “nearby” to land local search results. For ...

If you have multiple locations, it’s best to create specific Schema Markup for each one. Each location will have its own unique address, phone number, and possibly different hours or services. Using ...

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to ...