Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...