Local search, the ability to search for specific types of businesses and services in a certain area, is getting hotter and hotter with every minute and may be on the verge of soon living up to its ...

After months of deliberation the Yellow Pages Association has changed its name and brand identity to the “Local Search Association.” The name change reflects the transformation of yellow pages ...

The success of Overture and Google's paid listing programs has many industry experts speculating about the future survival of printed yellow page telephone directories. The success of Overture and ...