There's a disturbing pattern called “surveillance pricing." ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

Customer loyalty can be a financial boon for businesses and a money saver for shoppers and clientele. Information technology services and consulting company Accenture says about 90% of companies have ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Discover how casino loyalty programs really work, how player tracking algorithms calculate your ADT and theoretical value, and why comps aren’t based on losses.