“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent ...
Mathematical modeling has been a powerful tool for policymakers grappling with COVID-19 to help predict how targeted actions can impact the rates of infections, minimize the risk of exposures, ...
Marketers interested in measuring effectiveness and ROI need to understand whether marketing mix modeling (MMM) can work for them and how to get the most from it. Modeling measurements are often ...
The key to building a successful business for the long term–and potentially the opportunity to sell it for top dollar down the road–is to ensure that you have a rock-solid business model as your ...
Mathematical modeling has been a powerful tool for policymakers grappling with COVID-19 to help predict how targeted actions can impact the rates of infections, minimize the risk of exposures, ...