Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory thr ...

Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through ...

In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without ...

OpenPath provides low-friction access to world-class transacting options with the added value of a consolidated platform. With global reach and integration with hundreds of processors, OpenPath offers ...