Pantone recently announced its 2023 Color of the Year: Viva Magenta. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.” Pantone highlights a color ...

Following a year of invigorating Viva Magenta, Pantone Color Institute trend forecasters felt it was time to dial down the intensity for the Pantone Color of the Year 2024 with a softer hue that ...

Want to predict the next Millennial Pink? Check out Pantone Color Insider, a new tool from Pantone. It will allow you to tap into color trends around the world in real time. Billed as a “color trend ...

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

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