Stanford psychologist Jeremy Bailenson, who studies how immersive environments reshape perception, has shown that extended ...

We are normally trapped in a familiarized automatic perception of the world. This is why higher states carry a strong sense of revelation—because they reveal a wider reality to us. As a result, even ...

Research into body ownership and perception in virtual reality has rapidly advanced our understanding of how the human brain constructs a sense of self through the integration of multisensory signals.

Strong customer sentiment doesn't always translate to strong execution, and that gap can erode market share and brand trust. Consistent, measurable execution is what sustains brand reputation and ...

Foveated rendering is an advanced visual optimisation technique that harnesses the non-uniform acuity of the human visual system. By rendering the high-resolution foveal region in full detail while ...