So what's next? What's next is what's next--the ability to forecast where events are heading, then make informed decisions based on that assessment. Predictive analytics, the scientific name for using ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

MINNEAPOLIS & FOSTER CITY, Calif.--(BUSINESS WIRE)--Hays Companies, one of the fastest growing, privately-held risk management, insurance, and employee benefits advisors in the country, and Guidewire ...

Implementing predictive analytics can become one of the biggest competitive differentiators for any educational institution ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Lavastorm Analytics, a leading agile data management and analytics software company, today announced new functionality within its Lavastorm Analytics Engine platform that enables business analysts who ...

In every industry, people often struggle to forecast trends, anticipate market shifts, and understand consumer behavior and are hindered by a lack of predictive clarity. With data coming in from too ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...