The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

Queueing theory provides the mathematical framework to analyse and optimise systems where congestion and waiting times are inherent, while optimal pricing strategies focus on designing cost structures ...

Whether you're starting from scratch or have an established business that's struggling to generate a profit, pricing—and getting your pricing right—is essential to business success. Pricing not only ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...