Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...