4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

A new study shows that most car buyers do not like tariffs and worry about affordability, but report better car buying ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...

Spring is generally viewed as the best time of year to buy a house — days are longer, lawns are greener, and inventory is typically higher. That means many buyers are either getting started or in the ...

The path to homeownership, traditionally marked by paperwork and lengthy processes, undergoes rapid transformation through technology. New digital tools reshape everything from property viewing to ...

Departments/schools can request that Purchasing and Strategic Sourcing perform a competitive bid or negotiate on their behalf. In addition to simply providing advice to departments and schools if they ...

The car buying experience – for both buyers and dealers –is significantly different than it was even several years ago. With all the advances in digital auto retailing, two fundamental things still ...

Saving for a down payment on a home is a huge step in the home buying process. A sizable down payment can help with mortgage prequalification or mortgage approval — however, it’s not the only cost ...