Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Elite interviewing is a specialised branch of qualitative research that focuses on engaging individuals who wield significant influence, possess specialised expertise, or hold critical decision-making ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

Normative scientific notions of reproducibility and replicability are well established as mainstays for assessing and/or evaluating research. As a result, cultures of making quantitative datasets ...

We are not currently accepting applications for this course. Register your interest below to be notified when applications open again. The purpose of this course is to equip participants with the ...

Instructor: Bryan C. Taylor, Professor of Communication (https://www.colorado.edu/cmci/people/communication/bryan-c-taylor). Registration: email Prof. Bryan Taylor ...