First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile ...

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks ...

When stepping into the advertising world real-time bidding may appear more complex than it actually is. We are here to tell you that real-time bidding isn’t hard to get involved in because bots are ...

UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. The UK Information Commissioner’s Office’s (ICO’s) latest ...

Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or are getting) RTB functionality. The AdX and the RightMedia exchanges have it. Most of ...

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad ...