It launched Horizon Worlds, a VR metaverse that people could explore and create worlds in. It looked bad and wasn’t great, ...

The experience, called "Thrift Score," went live Feb. 19 and gives players the chance to browse a digital version of a ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

A smartphone displays a vibrant Roblox promotional image featuring colorful characters and the bold white Roblox logo against a glowing blue background. The image appears inside an editing window, ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

Maybelline New York enters Roblox’s virtual world via makeup, music adventure Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the ...

Less than a week after Google announced 'Project Genie,' an AI world model that can generate interactive 3D experiences from prompts, Roblox, a platform for sharing games you create, announced ' ...

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. The company said on Friday that some game developers on the platform will be ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Game and experience creation within mobile and metaverse platform Roblox is an increasingly popular way for development studios to reach new audiences and find success. And this weekend the field ...