Goals and objectives are statements of what you want your small business to accomplish. These can also be described as strategies and tactics. Goals, or strategies, are usually set first, followed by ...

Setting your goals and objectives ahead of time -- before you write your next direct-mail piece or article for publication, before you even do any research or conduct interviews -- is key to the ...

Strategic planning is a critical activity for any business. The starting point for any strategic plan is the development of effective -- and actionable -- goals and objectives. Understanding how to ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

There’s some impressive science to back up goal setting. And yet it’s something we’re never taught or encouraged to do. But the statistics don’t lie, and make a strong argument for getting good at ...