Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sumit Aneja Online ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Most of the analysis in this report is drawn from two telephone surveys. The survey by the Pew Research Center for the People & the Press was conducted September 22-October 4, 2011, among a national ...