Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...