Soft plastics are sometimes even more productive than live bait for redfish. Courtesy Z-Man Saltwater fishing lures are versatile, offering nearly unlimited ways to target inshore and offshore species ...

Rapala's adrenaline-pumping Saltwater X-Rap Lures have had a huge impact on the way anglers target almost every kind of saltwater species. Hand tuned and tank tested Holographic inserts. Built to ...

The author with a 47-inch striper caught off North Jersey on a 10-inch Stride glide bait. Photo by Joe Cermele Though the official timeline is a bit hazy, many anglers point to the swimbait revolution ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Almost every single billfish boat on the Eastern Seaboard from Florida to New Jersey pulls at least one blue-and-white Ilander lure/ballyhoo combo or one of its clones. (The original Ilander lure is ...