Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Unity, the company behind the ubiquitous Unity development engine, released its gaming report for 2023 and predicts an increase in mobile games, high-quality titles from smaller studios, and ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

In September last year, the popular game development platform Unity announced that it intended to start charging an installation fee to its users. The runtime fee was received extremely negatively by ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Update: Unity’s CEO has now left the company’s employ, with immediate effect. The decision reflects the anger felt by developers about the original announcement. Mobile game developers who rely on the ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...