Amaon's Ring is entering the Super Bowl with an ad that focused on how the product can be used by neighbors ot help find lost dogs.

Dog gone missing? Now you can launch a Ring ‘Search Party’ for your missing pooch whether you own a Ring camera or not.

Ring's Search Party feature for finding lost dogs is now available across the U.S. — even if you don't own a Ring camera.

Ring has opened up the Search Party feature of its app to to all dog owners in the US, even if you don't own any Ring hardware.