YouTube launched the YouTube Activation Partners program, a new initiative connecting advertisers and agencies with vetted third-party experts who specialize in YouTube media buying and campaign ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

The YouTube Partner Program (YPP) is the holy grail for creators. In short, it helps them monetize their videos in a variety of ways. They can earn revenue from video ads, channel membership, Super ...