But they subscribed to a general-interest newspaper, so they happened upon its books coverage occasionally—and, sometimes, ...

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value ...

Johns Hopkins research examining generational divides in democratic institutions finds younger respondents have the least ...

More people than ever are signing up for marathons—and using the app to train for them. Its makers are adding ways to tone ...

Our brains relish even brief moments of shared experience. Yet, we often overestimate how successfully we communicate in social interactions.

There is a temptation in journalism--especially in loud seasons--to hide behind a posture of professional neutrality. We tell ourselves we are merely asking questions, airing views, holding up a ...

AI is searching particle colliders for the unexpected ...

Providence researchers and physicians are harnessing the power of artificial intelligence to find patterns hidden among ...

Waterstone Mortgage’s Pam Beattie on local presence shaping offers in Northeastern Wisconsin. APPLETON, WI, UNITED ...

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared ...

Youssef Mouallem, Head of Vista’s XO marketplace, explains how the firm is using AI to fully digitize the private jet booking ...

Think about the last time you searched for something specific—maybe a product comparison or a technical fix. Ideally, you ...