Luxury used to be defined by a short list of German and Japanese badges, but the rapid ascent of Genesis is forcing the ...

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Technological advancements are pushing OOH from strength to strength. Adam Kahansky at Broadsign explores the trends set to shape the channel this year.

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...

Freedom Bank Kazakhstan, a part of Freedom Holding Corp., a NASDAQ-listed finance and technology group, received the award in the category ‘Growth Driver for Small and Medium Enterprises (SMEs)’.

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

The Anheuser-Busch brand reaches far and wide, but which of its beers are the best? We ranked 14 bottled brews to see which ...

This insightful feature from YourStory tests and strengthens your business acumen! Here are 5 questions to kick off this ...

Bringing a bit of sunshine in people's lives, Dole's head of marketing said, is something that we owe it to the world right ...

Hollywood has done more than entertain audiences. Over decades, it has constructed a powerful mental image of what casinos ...