Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

TL;DR: Elon Musk says the algorithm that determines what appears in each user's X feed will be made public within a week – a move he claims will bring transparency to the platform's inner workings.

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

“Malcolm Turnbull just shared our video!” “Julia Gillard posted!” “David Pocock is on board.” “500 signatures in five hours!” “More Teals!” “The eSafety Commissioner is using our hashtag.” The team ...

Publications appear to have lost rankings for broad "best of" queries to brands and commercial sites with direct product authority. Broader retailers dropped on mid-funnel product queries while ...