AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

The ease with which we move in and interact with our environment belies the complexity inherent in even the simplest of these tasks. Movements we make effortlessly, such as reaching for an object or ...

PECOTA, which stands for Player Empirical Comparison and Optimization Test Algorithm, is BP’s proprietary system that projects player and team performance PECOTA is a system that takes a player’s past ...