Programmatic media buying continued its strong momentum in India in 2025, driven by deeper automation, richer data signals and the expanding adoption of AI-led optimisation across advertisers and ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...

LG Ad Solutions, a global provider of connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...

Automated software agents powered by generative artificial intelligence are taking control of programmatic advertising workflows in 2026, shifting decision-making from human traders to systems that ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned ...

Industry estimates place programmatic’s share of digital ad spends at roughly 42–44%, translating to approximately ₹20,000–26,000 crore annually. While this lags more mature global markets where ...

Wiremo announces API access for GTrack Local Rank Checker, enabling Business and Pro plan customers to programmatically ...

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

The age of artificial intelligence is here, and marketers in 2026 face a new landscape where the technology is woven into nearly every aspect of the advertising industry. AI is changing how campaigns ...

YBI Engine Tech Incubator launched Landing Zone, a free 9-week virtual course designed to help manufacturing innovators enter ...