Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The debate what is biryani, and which is the best one remains unsettled among the gourmands in India. But, a clutch of researchers in Hyderabad have used AI tools to analyse video recordings of the ...

Harry Styles is officially back after a three-year hiatus, and while fans are still processing the exciting news, they’re also busy decoding every detail of his upcoming album. The British pop star ...